Death of the Demographic?

How media targeting is changing and what you need to know!

Smooth Radio and Marketing are publishing a supplement under the title Death of the Demographic. Distributed with each copy of Marketing and available online, the supplement explores the changing habits, lifestyles and consumption habits of 40+ consumers and how media is changing to meet new consumer demands.

We also look at why limiting your media targeting by age or social demographics can miss some of the most valuable consumers in the UK and hear from leading industry figures about the way the ‘new 40s and 50s’ are changing.

Look out for the supplement or click here to read online.