Record figures for Real and Smooth Radio Ltd

Real and Smooth Radio Limited’s network of national and regional stations is attracting a record 5.8 million listeners a week. Listening hours are also at an all-time high with 51 million hours of the stations being consumed each week.

 

Total Smooth Radio UK has reported its strongest ever set of figures. Its weekly audience has grown to an impressive 3.7 million listeners a week – boosted by the debut results for Smooth 70s, which has posted its first set of figures this quarter. The digital sister station dedicated to the soulful sounds of the 70s has proven a massive hit, attracting 749,000 listeners each week who tune in for close to 5 million hours (4.85m).

 

Smooth’s Simon Bates at Breakfast has grown Q on Q and, with the addition of Smooth 70s, now attracts an impressive 1.68 million listeners to his show a week.

The Real Radio Network has had a steady quarter, with a notable increase in listener loyalty in Q3. The brand’s total listening hours have risen by 702,000 hours (QoQ) to 21.7 million a week, while weekly listeners are nudging 2.5 million (2.499).

 

Digital listening remains strong for Real and Smooth with 36% of the group’s total audience tuning in via a digital platform. This rises to over 43% for Smooth Radio’s UK wide audience – almost 27% on a DAB digital radio.

 

Real and Smooth Limited Group Programme Director John Simons said: “It’s a real milestone to smash through the 50 million hours barrier. At a time when there are so many calls on people’s time it’s great to see our stations continuing to grow listener loyalty. Now we’ve got our sights firmly set on our next target – to reach 6 million listeners!

 

“It’s also great to see Smooth 70s performing so well. We launched it quietly last Christmas and it has steadily grown and grown in popularity. It’s proving to be a powerful extension of the Smooth Radio brand.”

 

 

 

Real Radio Yorkshire is celebrating its highest reach since Q2 2006 and the station is delighted with its latest Q3 figures. The station now attracts 396,000 listeners each week – up 25,000 (YoY). Real Radio is also enjoying its greatest listener loyalty since Q4, 2003 thanks to a huge increase in listening hours – up to 4.3 million a week from 3.6 million a year ago. The average listener now tunes in for 10.9 hours per week.

 

Real Radio Wales’ audience clearly loves what it hears, with listeners tuning in for 4.7 million hours each week, up over a quarter of a million hours (255,000) since the same time last year. 496,000 adult listeners tune into the station across Wales each week. In the South of the country reach has risen by 11,000 to 436,000 adults a week. Needless to say, Real Radio remains Wales’ biggest radio station.

 

 

 

Across the East and West Midlands a total of 667,000 adults tune-in to Smooth Radio each week for 6.55 million hours of listening.

 

Source: RAJAR/Ipsos-MORI/RSMB, period ending 16^th September 2012, all stations and groups results are reported on their specified reporting period and TSA.

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